ENTREPRENEURIAL ORIENTATION AND THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES: A STUDY OF SELECTED SACHET/BOTTLE WATER COMPANIES IN MAKURDI METROPOLIS

ENTREPRENEURIAL ORIENTATION AND THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES: A STUDY OF SELECTED SACHET/BOTTLE WATER COMPANIES IN MAKURDI METROPOLIS

Kor, Felix Orduen
Department of Business Administration
Federal University of Agriculture
Makurdi, Nigeria.
kor4help@gmail.com
&
Iior, Akombo Christopher
Department of Business Administration
Federal University of Agriculture
Makurdi, Nigeria.
ochrystu@gmail.com

Abstract
This study investigated the effect of entrepreneurial orientation on the performance of small and medium scale enterprises in Makurdi, Benue State with emphasis on selected sachet/bottle water companies in Makurdi metropolis. A survey design was adopted and the population of the study comprised 197 selected employees of the 16 sachet/bottle water companies sampled. Primary data were sourced through the administration of structured questionnaire. Data were analyzed using descriptive statistical tools such as tables and simple percentages with the help of SPSS version 21.0. The research hypotheses were tested using regression analysis at 0.05 level of significance. Findings of the study showed that, innovation, proactiveness, risk-taking and competitive aggressiveness have positive effect on the performance of sachet/bottle water companies in Makurdi, Benue State. The study concluded that entrepreneurial orientation has significant positive effect on the performance of SMEs in Makurdi Metropolis. The study recommends that attention should be given to sachet/bottle water companies by making it to top policy agenda of government at all levels. This will create employment opportunities, reduce poverty and standard of living would be improved.

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